zong m9

If you are one of those people who have had enough of mobile companies trying to sell you a new package plan, then you are totally out of luck. This particular well is not even close to drying out, a fact proven by the recent launches of Mobilink’s Jazz Jazba and China Mobile Pakistan’s (CMPak) M9.
Although Mobilink is no stranger to launching new brands and package plans, the same is not true for CMPak. Ever since the latter company entered the Pakistani market in 2008, it has consistently promoted Zong, making no attempt, unlike other companies, to bifurcate into pre and post-paid brands.
M9’s USP is personified in the ad campaign’s tagline, ‘What’s your plan?’ The idea is for customers to log on to the website or use a special menu on their phone to design a mobile usage plan that suits their specific needs. The starting point is a selection of 12 sub-packages, each one based on a per minute call rate (each plan has its own SMS and internet usage rate). Once users have selected one of the 12 plans, they can further select their benefits in terms of free minutes, SMSs and various value added services as add-ons.

In my opinion important element in M9’s success involves dealing with the competition. Currently the company has the advantage of having the most up-to-date and sophisticated network (it is the newest network in Pakistan), which is why it is able to offer a level of customisation and choice that its competitors cannot. However, it is only a matter of time before the market catches up.