Most people today would agree that we are living in an increasingly digitised world. Over the past few years, we have seen an explosive evolution in the way we interact with digital media. The birth of Web 2.0, the proliferation of user-generated content and the rise of social media (ranging from forums and blogs to real time search and social networking sites such as Twitter and Facebook) have all fundamentally changed how we interact with and respond to the online world.With so much interest in online – and traditional media under pressure – it is therefore inevitable that PR professionals too turned to the internet to harness its burgeoning power.
From my observation first step is to identify who you are trying to reach and what it is you want to communicate to them. The next step is to determine the keywords and phrases based on your audience demographic. Once you have completed these two steps, it is time to turn to the search results.
No comments:
Post a Comment