COCACOLA has started a campaign COKE STUDIO. The famous singers of Pakistan sing their songs. The official website of coke studio hosts videos, pictures, widgets and downloads. All three seasons are available for download, with videos, performer information, behind-the-scene footages, lyrics, pictures, wallpapers, mobile content and applications. The website provide links to the face book community page, twitter page and the YouTube coke studio channel. When the new season is on-air, the website generates traffic by running contests
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