The School of Leadership held its 10th annual Young Leader's Conference in Karachi recently (July 1-6). The theme of this year's conference was the celebration of Inquilab and the principles ofEman (Faith), Ittehad (Unity) and Tanzeem (Discipline). The Conference attracted over 350 university students from across Pakistan who lived and learned together for six days. The organisers of the YLC asked Aurora to conduct a session on Day 4 of the Conference, which was built on International Economic Leadership and the value of social responsibility.
Marylou Andrew from Aurora spoke to the young people about why companies need to invest in corporate ethics and responsibility and how these efforts can be communicated to end consumers. After a 30 minute presentation and intense debate, the students were divided into groups and given a practical assignment to create a corporate responsibility programme for a biscuit manufacturer based on various pre-defined parameters.
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