Pakistanis are no strangers to Vaseline Petroleum Jelly, which usually makes an appearance in winter to soothe dry skin.However, most people are unaware that Vaseline has, so far, been imported into Pakistan through the grey channels. In October 2010, Unilever Pakistan (whose parent company is the official owner of the Vaseline brand) decided to bring the Vaseline range of lotions to Pakistan (the Petroleum Jelly still comes in through the grey market).
The lotion range has four variants: Vaseline Total Moisture for 24-hour protection, Vaseline Aloe Cool & Fresh for light moisturising, Vaseline Men Body Lotion and Vaseline Intensive Rescue for very dry skin.
Nivea is the main competitor, Vaseline has to compete against itself, i.e. the Vaseline lotions that are sourced through the grey channels. The problem occurs in terms of price the locally marketed Vaseline lotion sells for Rs 225 and there are plenty of local and international brands in this price range. However the foreign variants of Vaseline range from Rs 270-390, which is not only inconsistent but also extremely expensive for the local consumer who can easily choose another product.
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