Pakistan’s broadband industry is growing rapidly in terms of subscribers and service providers. According to the Pakistan Telecommunication Authority (PTA), there were over 1.1 million broadband subscribers in December 2010. In terms of service providers, the big names are PTCL, Mobilink Infinity and Wateen Telecom; PTCL is the market leader with a 60% market share.
In a broadband market dominated by telecom giants, two new players launched their services in 2009 and 2010 respectively; Wi-tribe and Qubee. Both have two common characteristics; they are backed by major international telecom companies. Wi-Tribe is a part of the Qatar Telecom (Q-Tel) Group of Companies and Qubee is backed by Augere Pakistan, part of Augere Holdings, UK; and both are dedicated to offering Wi-max technology. To start with, both brands have to provide “consistency of service and value for money,” which, according to Sheikh are the most important attributes as far as customers are concerned.
This is endorsed by the fact that Wi-tribe has been rated as Pakistan’s number one broadband service provider for its service quality by the PTA. However, consistency of service depends on the network spread. To this end, Wi-tribe chose to expand early on and launched simultaneously in four cities – Karachi, Lahore, Islamabad and Rawalpindi; and recently in Faisalabad as well.
I think they have kept things fun with all our promotions and packages as we believe customers are already overburdened with too many things.They want their messages and services to be simple for them.The biggest challenge for a broadband company “is to maintain a high quality of service and network availability at an affordable cost.”
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