CADBURY DAIRY MILK is the market leader in the chocolate category. It has been established as the smoothest, creamiest, milk chocolate in Pakistan, with a glass and a half of milk in every half pond. CADBURY has grown consistently in the last 6 yrs achieving a strong double digit growth and has become one of the fastest growing FMCGs in Pakistan. Today CADBURY enjoys the market leadership in chocolate with their own brands like CADBURY DAIRY MILK and PERK and a strong position in candies also with CADBURY ÉCLAIRS and SOFTMINT .They target teens and young adults as their core consumers. The lasts theme of CADBURY DAIRY MILK is “KUCH MEETHA HO JAYE” that works towards positioning CADBURY DAIRY MILK as the best meetha for enhancing happiness that can be shared with love once.
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