If you work in the social media sector, it would seem almost incongruous to imagine that a big corporation would not have a social media strategy and presence. Yet, that’s true. Most Pakistani companies don’t actually have a concrete social media strategy (no, a Facebook page is not a strategy!).
The big guns aren’t okayed
If the senior management of a company has not okayed social media, it’s simply not part of the corporate culture or policy. I get it… you are a busy executive, you don’t have time for this Facebook nonsense or this Twitter rubbish, and you would certainly be within your rights to say that.
Reasons to change:
There are big businesses and top management folk and lots of interesting people to be met via social media, just like at any other offline social networking event. It takes time and it’s a new medium but the usage is the same: it’s STILL all about making connections.
Who is your audience?
Develop a listening post where you can ‘hear’ what others are saying about you and become part of the conversation. Listening posts can be established using services like Google Alerts and Social Mention.
What kind of commitment can you make to social media?
How many people, how much time, resources, strategies, etc., are you willing to commit to social media development?
How will you measure the results?
Use numbers and charts (for example, Google Analytics, Face book insights, YouTube insights) to show upper management the hard and soft benefits of your social media campaign.
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